Invited to the DDB-led Coors Banquet x Wrangler “Beer Wash Jeans” shoot, I captured lo-fi, in-the-moment content between takes and cut it into reels that felt native to social. The BTS reels outperformed the polished OLVs on Banquet’s feed, with the top performer hitting 23.4K likes and 13.4K reshares — no paid behind it.
REELS REEL
INSTAGRAM STORIES
STILLS CAUGHT ON SET
Agency: Volt, A Molson Coors Studio