We brought the color-changing technology on Coors Light’s packaging to the hands of its drinkers with Chill Polish, a nail polish specially engineered to turn from grey to Coors Light blue at specific temperatures. With 719M+ impressions, 750M reshares of our social post and selling out on every drop of 4500 units, Chill Polish was something that even Seth Meyers had to talk about on his talk show.

CASE STUDY

SOCIAL ACTIVATION

THE RESULTS

Agency: Volt, A Molson Coors Studio