Shorty Awards, 2022: Nomination for “Brand Partnership”
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Shorty Awards, 2022: Nomination for “Brand Partnership” 〰️
Beer sales were declining. The audience was narrow. And nail art was filling the feed. So we took Coors Light’s most iconic tech and gave it to someone new. We brought the color-changing technology on Coors Light’s packaging to the hands of its drinkers with temperature-activated nail polish, engineered to turn from grey to Coors Light blue at specific temperatures.
CASE STUDY
With 719M+ impressions, 7,500+ reshares of our social post and selling out within minutes on every drop of 4,500 units, our story was picked up by everyone from Hypebeast, to nail art specialists, to Late Night with Seth Myers.
SOCIAL ACTIVATION
THE RESULTS
Agency: Volt, A Molson Coors Studio