2.2 million fans. Divided families. Forgotten friendships. For 38 years, rivalry ruled Saturdays. Except when Lee Corso was on screen.
As College GameDay’s longest-running partner, Coors Light needed to honor the man who taught fans there’s always a chill side to the sport. I art directed the tribute — no mascot heads, no forced jokes. Just crisp, respectful creative that let Lee’s legacy do the talking. Because you can’t spell Corso without Coors.
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Agency: Volt, A Molson Coors Studio