For someone on a hot streak, Lainey Wilson sure knows how to keep it chill. Coors Light teamed up with award-winning country artist Lainey Wilson to tap into her audience and bring new energy to the brand’s music program.
As lead AD on set for two years, I shaped a visual system that’s crisp, refreshing, and unmistakably Coors Light, while letting Lainey’s personality lead. We shot for paid and organic, building a library of scroll-stopping moments designed for the feed.
LAUNCH POST
REACTIVE POSTS
Quick-turn reactives keep Coors Light in the conversation as it happens. To support our partner, we built a reactive playbook for every award show, performance, and major moment Lainey Wilson touches. Ready to drop while the moment’s still hot.
TOUR PROMOTIONAL ITEMS
Tasked with designing Coors Light x Lainey Wilson promotional tour items, I created a blow up sign, shirts, koozies, hats and more to promote the new partnership.
2025 SOCIAL
REELS REEL
SOCIAL POSTS
STILLS GALLERY
2024 SOCIAL
REELS REEL
STILLS GALLERY
Agency: Volt, A Molson Coors Studio