Mt. Joy is the perfect soundtrack to a camping trip in the Rockies. So we took the band backstage with Coors Light.

For the launch of Coors Light’s partnership with Mt. Joy, we built a content series for paid and organic social that brought fans into those unfiltered, back stage moments. Equal parts campfire chill and festival energy, it gave the collab a soundtrack and beer that people wanted to hang out with.

REELS

STILLS

Agency: Volt, A Molson Coors Studio