NAKED LIFE:
SOCIAL LAUNCH
Australia’s #1 non-alcoholic cocktail brand came to the US with zero social presence. I led art direction for their social launch, translating a popular brand into a new market. The goal was to introduce five non-alcoholic, true-to-cocktail flavors with 0 grams of sugar and only 5 calories to mindful millennials.
We kicked off with a curated 9-grid to establish the visual world, then expanded into product storytelling that let each flavor shine. Working from a library of brand assets, I built the visual system, directed photography needs and designed the feed to feel both cohesive and scroll-stopping.
TESTIMONIAL TEMPLATE DESIGN
Introducing a new drink to the US market means building trust fast. For Naked Life’s US launch, I designed a testimonial system that cuts through the feed and frames customer love in brand-first layouts. It’s social proof that screams Naked Life before you even read the quote.
PRODUCT POSTS
Working with a limited asset library, I designed a series of social posts that clearly communicated what Naked Life has to offer. Each post delivers the essentials at a glance: Non-alcoholic. 0g sugar. 5 calories. Five flavors, steam-distilled with real botanicals for a true-to-cocktail taste.
Each post balances bold design with clear product education, using both primary and secondary packaging to build recognition fast.
📌 PINNED REEL
When you click on a profile, you need answers fast. This pinned reel gives you Naked Life in 15 seconds.
@drinknakedlife Craving cocktails without the buzz? Grab a Naked Life, the best cocktail to drink when you’re not drinking ✨
SAMPLING HIGHLIGHTS
Discovery is the hardest part of launching a new beverage. I designed a dedicated sampling highlight for Naked Life’s Instagram profile. The highlight acts as a permanent, tap-friendly product locator that lives above the feed. I created a visual system for Instagram Stories that showcases where to try the product IRL: events, retail partners, pop-ups, and tastings.
NAKED LIFE PRODUCTION
After launching with a limited asset library, I was brought on as lead Art Director in Naked Life’s first US production. We crafted a shoot that celebrates Mindful Millennials, staying true to the Naked Life brand. We created scenes around real moments, whether it's cozy nights in, getting ready with your BFF or girl dinners. Naked Life is there for all of it. The focus was effortless, friendship-first content that feels lived-in, not staged. Starting with mood boards, I defined the world: location specs, talent specs, wardrobe direction and a detailed shot list built for social. In one day, we captured 7 trendy reels cut for IG + TikTok, 12 polished stills for feed, paid, and web and BTS content to fuel ongoing storytelling.
THE MOODBOARDS
REEL HIGHLIGHTS
SOCIAL POSTS
STILLS GALLERY
Always-On Social
REACTIVE SOCIAL POSTS
Culture doesn’t wait. Whether it’s a trend that breaks the digital fourth wall, the rise of a love triangle taking over our feeds, or decoding Taylor Swift Easter eggs, relevance is everything. For Naked Life, I helped create reactive content that feels native to the brand, not forced. Moving quickly, we reacted to cultural moments while staying true to the design system of Naked Life.
@drinknakedlife Shaken, stirred or straight from the can
@drinknakedlife Giving summer romance without the messy ending 🤍
@drinknakedlife Never made no [non-alc cocktail] like you before 🧡✨
@drinknakedlife And a non-alc cocktail that fits the mood
CURATING CONTENT FROM USERS
We all know great UGC is gold. For Naked Life, I helped build a system for finding the strongest fan content to feature on the main grid.
Agency: Volt, A Molson Coors Studio