Coors Light fans know that when the mountains turn blue, the beer’s ready to drink. 

Shorty Awards, 2022: Nomination for “Brand Partnership” Coors Light: Chill Polish. We brought the color-changing technology on Coors Light’s packaging to the hands of its drinkers with Chill Polish, a nail polish specially engineered to turn from slate gray to Coors Light blue at specific temperatures. Now even when drinking from a pint, you know when the mountains turn blue.

CASE STUDY

Agency: Volt, A Molson Coors Studio