2.2 million fans. Divided families. Forgotten friendships. For 38 years, rivalry ruled Saturdays. Except when Lee Corso, the beloved ESPN analyst known for his mascot-head picks, was on screen.

As College GameDay’s longest-running partner, Coors Light needed to honor the man who taught fans there’s always a chill side to the sport. I art directed the tribute — no mascot heads, no forced jokes. Just crisp, respectful creative that let Lee’s legacy do the talking. Because you can’t spell Corso without Coors.

260,541 impressions. 95% positive sentiment. 1 happy retiree.

CASE STUDY

**CHECK OUT THE SOCIAL POST**

*@coorslight*

Agency: Volt, A Molson Coors Studio