Lainey Wilson may say she’s made Country “Cool” Again, but here in the Rocky Mountains, we’d argue she’s made it “Chill.”
To bring the Coors Light x Lainey Wilson partnership to life for our music program, we leaned into a look and feel that’s crisp, refreshing, and chill. Capturing scroll stopping content for paid and organic social, two years in a row.
2025 REELS
2025 STILLS
2024 REELS
2024 STILLS
Agency: Volt, A Molson Coors Studio