Over 2.2 million people tune in to College Gameday. Families are divided. Friendships are forgotten. It feels like rivalry is the only thing that counts… for 38 years one man has been encouraging fans to choose the chill side of college football and fans know it won’t be the same once he’s gone.

Because Lee Corso made College Gameday chill. As a proud partner of College Gameday let’s give the chillest host ever the send-off he deserves.

CORSO LIGHT TAKE OVER

Social ads and collabs, in-stadium ads, bumper takeover, Social takeover: @CoorsLight will change their handle to @CorsoLight and update their thumbnail for the day.

Agency: Volt, A Molson Coors Studio