kaukauna: rosé white cheddar

Kaukauna rode the “rosé all day” wave with a bold new drop: White Cheddar Rosé Cheeseballs.

For the paid social launch, we styled the cheese to mimic a rosé swirl and added watercolor textures for a fresh, summery feel. That look carried through to our media mailer boxes, curated with complementary pairings to inspire content.

The result: a 70% influencer post rate — turning mailers into UGC and driving serious buzz for launch.

PAID SOCIAL CAMPAIGN

MEDIA MAILERS

I developed custom mailers to give media and influencers a beautiful, tasty product experience that encouraged them to shoot and share their own content.

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STILLS

CONTROLLED INFLUENCER CAMPAIGN

Partnered with 3 micro-influencers, @windycitydinnerfairy, @lotsofsassblog and @theeveryhostess, that fit the “put-together hostess” archetype, to create original content highlighting Rosé White Cheddar as a year round product that can be used not only on charcuterie boards, but also as recipe and appetizer inspiration for their followers.

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Agency: Edelman