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To launch Barilla’s new line of premium pasta sauces, we planned an event for media and influencers that brought Vero Gusto’s artfully balanced ingredients to life.
Bling Tasting
We partnered with sensory expert Dr. Hoby Wedler to guide guests through a blind tasting. During this sensory deprivation experience, guests isolated the aromatic flavors in Vero Gusto and learned more about what makes the sauces’ ingredients so special.
Artfully Balance Artwork
We commissioned ceramic artists and one-of-a-kind sculptures to immerse guests in Vero Gusto’s ingredients—and brought them to life through accompanying artwork descriptions.
COCKTAILS & HORS D’OEUVRES
ACD/CD: Katie Rogers, Baptiste Limb
Design Director: Virginia Tevere
Copywriter: Alison Mansfield